This is a tutorial based on MAC's halloween facechart:
If you are pale, start with few shades darker foundation what you normally use:
Start the mask by shaping the "ornaments" with light/white pencil:
Then use darker pencil (light brown, brown) pencil to shade the ornaments:
Use small brush to apply light brown or brown eyeshadow to make the ornaments to pop more:
Apply some light/ white eyeshadow to the the light parts to make them pop more too:
Add more brown and white, until you're satisfied:
Then apply eye makeup, I lined my eyes with dark brown pencil, and then blended them with dark brown eyeshadow:
Finally I added mascara and lipstick:
And the look is done!